The secret to surviving the new market place that you might have overlooked

“The customer is always right.” Well, that time has passed.

What was true before as the golden role of customer service now seems to be over simplified and one-dimensional.

Today’s relationship between a product/service provider and the customer has changed very much from a few years ago.

The product and service itself is still important. Yet there are something else rises up to the center of the customer’s attention — customer experience.

The multi-dimensional experience.

From the moment of encounter to getting-to-know phase, from buying process to user experience and customer support, the complete experience of a customer decides whether the product and service is successful or not.

We’ve entered a new era of B2C business. Anyone who ignore the customer experience will be eliminated from the transforming market place.

Remember, the complete experience matters equally.

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