As a creative and marketer, it’s our second nature to ask what makes other people tick. But to develop our own creativity to the next level, or simply to unstuck ourselves, the question we should ask from time to time is “what makes me tick?”
What are my buttons?
What inspires me and what makes me want to say something?
What relaxes me and what makes me want to escape the scene?
What excites me and what makes me want to turn to the next page and not stop reading?
What makes my heart pound and what makes my eyes watery?
Because being creative means not only to explore the market, the world and humanity; it also means to explore ourselves, who we are and what we are able to become, and more importantly, why and how.