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I know there are many people want to start doing something online by building up a great website, choosing a catchy name for the brand, and oh, spend a lot of time and money on branding. There’s absolutely nothing wrong with that. In fact, traffic comes in this way and the production can surely come along.
But I’m going the other way. I believe, content should come first.
Even if it means that it might take a very long time to become anything.
Why am I building my own brand this way?
Simple:
Point 1: I have no money to spend on all that. Well, that one is straightforward enough. It’s kind of a limitation for my options but a good one. So I can really focus on what I am able to do at the moment.
Point 2: I simply believe in that Content is King.
I’m not that kind of person who can envision herself to reach some big goals in the future (or even a few days later) and then put her actions for today right on the course. I can’t even make myself do 15 minutes yoga every morning.
I don’t have a consistent way of living — that’s especially not good for doing something creative and wanting to become something in the future.
So I’m just going to have fun for now.
A lot of fun.
Here, this is my “setting goal” phase.
Just to have fun. A goal that’s clear and easy to keep. Right?
Let’s see how I will keep having fun with my content as much as possible. 😉
Content is King.
Remember…
So what’s my content?
Wait. That’s for another post.