How to save the life of a marketer

Save the life of a marketer? From what?

There’s only one thing that’s very dangerous for any marketer — a bad product.

In recent years, with the rising of social media marketing and viral marketing, brands start to create “persona” to attract customers. Paid ads, loud and aggressive marketing interrupt everyone’s feed. It doesn’t matter what you are reading or watching. The “personas” are dry and fake; the ads invades people’s private sphere — their phone or laptop screens.

The customer as “fish in the sea” — bad product was built from the wrong basis. Even if the best marketing was used for such product, it’s going to be not only a waste of resources, but it’s also morally questionable for marketers to persuade people to pay for such a product — a product the marketers themselves don’t have faith in.

If we are ought to change the marketing, we need to save talented marketers from bad products that don’t serve anyone, that don’t solve any problem.

If you are a marketer but you are working on a bad product’s campaign, don’t despair. Listen to your customers and understand what they really need. If you can, help with the design of this product to make it better.

Or quit and find a better product to market for.

These are the two ways to save your life.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s